In the competitive world of luxury resale, few stories resonate as deeply as that of Season 2 Consign, founded by sisters Erika Tapia Schrieber and Monica Tapia-Mularski. Their journey, from leveraging their own designer collections to creating a national brand, encapsulates a tale of resilience, innovation, and sisterly collaboration.
Origin and Inspiration
The inception of Season 2 Consign was not just an entrepreneurial whim but a strategic move born from experience and a bit of audacity. Erika, with over a decade in the luxury handbag resale industry, saw the pandemic not as a blockade but as an opportune moment to innovate. “Everyone thought we were insane to launch a product-based brand during a global pandemic, but we were confident in the system we wanted to create,” she explains. Their model aimed to be bigger, better, and faster, propelling them to invest everything from their own closets into the burgeoning business.
From day one, their approach was clear – be scrappy, determined, and always put people first.
Sisterhood in Business
Working together as sisters could be challenging, but Erika and Monica have turned it into their greatest strength. “A family business is a blessing if you do it right,” says Monica. At work, respect, and role clarity lead their interactions. Erika, as the CEO drives creative vision and innovation, while Monica, as the COO, focuses on operational excellence and enhancing systems. Their synergy is evident as they balance professional demands with personal relationships, keeping a strict line between work and family life.
Early Days and Challenges
Season 2 Consign faced significant hurdles from the outset, particularly in developing a technology stack that would scale. The solution came through meticulous research and collaboration with developers to craft industry-leading solutions. This groundwork has enabled them to offer transparent, fast, and trustworthy consignment options to their clients.
Growth and Expansion
Since its inception, Season 2 Consign has evolved dramatically. Erika fondly recalls their first livestream with just seven viewers. Now, they boast a sophisticated operation powered by Trendful Resale Software, which has revolutionized their consignment process, previously managed via a simple Google Form. Their community has grown significantly, thanks to their consistent, authentic approach and a deep understanding of their clients’ needs.
Utilizing Trendful's Resale Software
The integration of Trendful’s resale software has been a game-changer, allowing Season 2 Consign to scale quickly and efficiently. Features like the Price Database and shipping label creation tools have streamlined operations, enhancing communication and support for clients.
Future Aspirations
Looking forward, the sisters have ambitious goals. Within the next year, they aim to expand to 15 locations across the United States and envision Season 2 Consign becoming a household name by 2028, with plans for international expansion on the horizon.
Advice and Additional Insights
For those aspiring to enter the luxury resale market, Erika advises, “Trademark, systematize, embrace technology, hire people smarter than you, and lean into your core values as you grow.”
Their franchisees, while not all experienced in luxury resale, share a common trait – the fervent desire to build a legacy, proving that passion and support from HQ are key to success.
As Season 2 Consign continues to flourish, the founders remain focused on innovation, community, and most importantly, each other. Their story isn’t just about selling luxury handbags; it’s about building a sustainable, ethical business that values relationships over transactions, a lesson many in the corporate world could stand to learn.
To stay up-to-date on their growth and the livestreams you can follow Season 2 Consign’s HQ Instagram account – @season2consign as well as their other franchisee accounts!
If you are looking to buy or sell your pre-owned designer items be sure to check out their website at season2consign.com. If you are interested in learning more about their franchise business be sure to check out their franchise website here.
In addition, to learn more about how they got started and how they made the early decision to prioritize innovative technology like Trendful Resale Software and Entrupy Luxury Authentication, be sure to watch our interview from last year here!